Big Trees Fall, Small Trees Prosper - Here Comes The Small Business
In a rain forest, in particular, trees can grow to enormous heights and sizes. As they become the dominant plant life they shade everything below them which prevents any other vegetation from growing very large. When a tree dies and falls in the rain forest a hole is left in the canopy which allows the sun to penetrate to the rain forest floor. When this happens there is a race by various plants and vegetation to become the next biggest item.
The same analogy can be used to examine one of the great benefits from our current down economy. We have many “tall trees” that are dying and falling down. Some people, including our government, believe we cannot let a dead tree fall. They believe we should spend billions of dollars to keep a dead tree standing. Unfortunately, there is little we can do with our current government.
What we can do is take advantage of the “holes opening up in the canopy.” Now is a great time for small business to fine-tune their processes and offerings to the market as there will naturally be a race to fill the large gap that large companies are leaving behind. America is run by small businesses but little attention is often thrown their way. Now is a great time for small companies to take advantage of large company failures, to prove to the market that their products and solutions will satisfy market needs.
There is no reason to have a negative attitude during a down economy, for those who move quickly and take advantage of the gaps will reap rewards for many years to come.